Black Gold – A film about coffee

I like coffee. Very much actually. And here is a film about coffee. But it is not about how much milk you take into your coffee. It is about how little the coffee growers actually get for the tremendous work they do. Most is taken by the Northern companies.
“Trade is more important than Aid,” says one person in the trailer. What is necassary is fair prices. The fair trade movement offers the possibility to buy coffee, chocolate not for the cheapest possible but for a fair price. For a price the producers can live on.
This film is promoting the idea of fair trade and it explains why a new system of trade is so important. I haven’t seen the movie. But I will soon. And then I am going to tell you about it.


6 responses to “Black Gold – A film about coffee

  1. Hello Roger,

    My name is Koh and I live in Japan. I am a member of Japan Luthern Church.

    I used to work for fairtrade ceritification body name FLO. Now I am a freelance consultant of fairtrade.

    Therefore I sell fairtrade products like cofee, tea and sugar in my church explaining problems of world trade and importance of fairtrade.

    The mobie, Black Gold is yet to be seen in Japan ‘cos I am still struggling to realize screenig it. I talked to many distributors and finally a small one got really interested.

    Actually global social justice is not a issue for Japanese church. I have been wantin Japanese church should more involved these issues like HIV, Trade Justice, Poverty and Environment.

    Thanks to grant from LWF, we, for the first time, kicked off HIV project this year. I with some other members in the project suggested launching a committee name Diakonia committee adressing global social justice.

    We are an only baby now. Please cross your fingers for the successful launch of our work!

  2. Hi Koh,

    thanks a lot for your comments. I am really convinced that fair trade is a great way to promote international justice. And it makes sense: Certainly for the people who get decent pay for decent work. But also for those who pay a little bit more for the coffee (or choclate, or bananas, or clothes or footballs etc.) it makes sense. It is much better to pay a fair price instead of just donating money (even though that is still necassary). It would be interesting to hear fair trade experiences from more countries.

  3. Rodger,

    Hello. Thank you for your response.

    Yes, fairtrade is so important, very practical and concreat. Everybody in deleloped countries can support it in everyday life.

    Fairtrade is not only benefical directly to producer through fair deal but also it is a powerful advocacy to trade issues supported by market presence and market share.

    We have to adress unequality in global trade such as unfair rule and unfair decision on WTO, and protectionism of developed countries such as tariff and subsidy etc. BY buying faritrade goods we can appeal supportting trade justice.

    Does LWF have a section adressing faritrade and trade justice? If so, I definitly would like to join.

    >It would be interesting to hear fair trade experiences from
    >more countries.

    Yeah, it would be so interesting!!

  4. Koh,

    you are making a really good point. Even though fair trade is acknowleged as very important it is not a current program of LWF. That is not felt necessary because we are involved in several ecumenical organizations who are working on this issue.
    A good starting point is the Ecumenical Advocacy Alliance in their trade section (LWF is a member):

    For October, there is a global advocacy week planned. I am certainly hear a little bit around what we could do with it.

  5. Ecumenical Advocacy Alliance sounds so interesting. I did not know about it.

    In Japan ecumenical work is really scarece. I am kind thinking of doing it in Japan linking christian NGOs. Thank you for the valuable information.

    I will think about how to work for the advocay week planned in October.


  6. hi Koh and Roger

    I’m the trade campaign officer at the EAA, and I’m so glad you are talking about this. The Trade Week of Action will be 14-21 October, which is a key week
    – 16 Oct is World Food Day
    – 17 Oct is the International Day for the Eradication of Poverty
    – 19-21 Oct are the Annual Meetings of the World Bank and IMF

    Along with the EAA’s Trade Week of Action, Jubilee are also holding a Debt Week of Action. One of the things we are suggesting churches could do as part of both Weeks is a fast broken by a fair trade meal. People in the church and community can hold a 24 hour fast. During that time you can have several awareness raising and mobilising events – collect petition signatures, perhaps show Black Gold (and doing lots of things together helps people keep the fast). Then at the end of the 24 hours, break the fast with a community meal made with fairly traded or locally produced food. Once you start trying to make a whole meal where none of the food or drink comes through unjust trading relationships you begin to realise how much these unjust structures are woven into our lives, and how much we difference we could make if we really changed them all.

    We’re just publishing a resource guide for the week, which is at:

    it has lots more action ideas and tips on campaigning, along with some background on issues like dumping and agribusiness, and stories of people impacted by trade liberalisation. There is also a liturgy which churches could use on the Sunday at the beginning or end of the Trade Week of Action.

    I hope you like it – French, Spanish and Portuguese versions will be along soon, but alas we don’t have it in Japanese

    There will also soon be a website at:

    with more resources and campaign tools such as banners, posters, t-shirt designs and more. If you do plan an event in Japan, please tell us about it on the ‘What’s happening’ part of the website and we’ll include it in a calendar of events which will go up closer to the time.


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